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	<title>Marketing M.O. &#187; Publicity</title>
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	<description>Intelligent Marketing Managment</description>
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		<title>Generate social media buzz with PitchEngine</title>
		<link>http://www.marketingmo.com/how-to-articles/publicity/generate-social-media-buzz-with-pitchengine/</link>
		<comments>http://www.marketingmo.com/how-to-articles/publicity/generate-social-media-buzz-with-pitchengine/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 23:55:49 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[News release]]></category>
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		<category><![CDATA[Social Media Release]]></category>

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		<description><![CDATA[Are you looking to generate some publicity from social media? Forget sending out an old school press release on the wire. While the traditional press release template is still useful for connecting with journalists and media outlets, it&#8217;s simply not an effective way for most companies to generate leads and customers and connect with their [...]]]></description>
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		<title>Share documents with Scribd</title>
		<link>http://www.marketingmo.com/how-to-articles/share-documents-with-scribd/</link>
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		<pubDate>Tue, 13 Jan 2009 17:50:05 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[How-To Articles]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Last week I posted our Strategic Marketing Process ebook on Scribd. It&#8217;s a great way to share documents and promote your content. Feel free to download it right here. Mouse over &#8220;iPaper&#8221; in the viewer and select &#8220;Save Document.&#8221; You can do the same thing at Scribd&#8217;s competitors, Docstoc and Slideshare. All three sites work [...]]]></description>
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		<title>Creating publicity: What&#039;s newsworthy?</title>
		<link>http://www.marketingmo.com/how-to-articles/creating-publicity-whats-newsworthy/</link>
		<comments>http://www.marketingmo.com/how-to-articles/creating-publicity-whats-newsworthy/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 01:58:43 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[How-To Articles]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[pr]]></category>

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		<description><![CDATA[We all know that &#8220;getting your name out there&#8221; is a good thing. Publicity can accomplish this, but you need to tell the right story the right way. While the catch-phrase &#8220;even bad publicity is good publicity&#8221; might hold true for celebrities, that&#8217;s not usually the case for businesses. Publicity is about sharing your news [...]]]></description>
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		<title>How to find a hook</title>
		<link>http://www.marketingmo.com/how-to-articles/publicity/how-to-find-a-hook/</link>
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		<pubDate>Wed, 17 May 2006 08:11:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[small business]]></category>

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		<description><![CDATA[You probably know that publicity in the media can be extremely valuable in building credibility and awareness for your company. A legitimate news story is an endorsement that can reach a wide audience for very little cost beyond your own creativity and time.  It can help you Build awareness about your products/services, expertise and people [...]]]></description>
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		<title>How to generate word of mouth (WOM!)</title>
		<link>http://www.marketingmo.com/how-to-articles/publicity/how-to-generate-word-of-mouth-wom/</link>
		<comments>http://www.marketingmo.com/how-to-articles/publicity/how-to-generate-word-of-mouth-wom/#comments</comments>
		<pubDate>Wed, 03 May 2006 14:45:00 +0000</pubDate>
		<dc:creator>Jennifer Lueck</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[word of mouth]]></category>

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		<description><![CDATA[Reading about “WOM units” in marketing articles makes me chuckle. Oh, the acronyms! But word of mouth is a tremendous tool. The big question – how can you get it? Roy H. Williams, author of the New York Times bestseller Secret Formulas of the Wizard of Ads, explains How to Buy Word of Mouth in [...]]]></description>
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