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	<title>Marketing M.O. &#187; Print advertising</title>
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		<title>How to get the most from a print ad</title>
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		<pubDate>Thu, 10 Jun 2010 14:00:00 +0000</pubDate>
		<dc:creator>Jennifer Lueck</dc:creator>
				<category><![CDATA[Print advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[trade publications]]></category>

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		<description><![CDATA[Even though all the hype has been around social media and digital marketing for the last few years, print advertising is still effective and an important part of most B2B and B2C marketing campaigns. If you&#8217;re planning a campaign in a trade publication this summer or fall, here are a few tips to increase your [...]]]></description>
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