Your Behind-the-Scenes Chief Marketing Officer...
On the surface, it sounds like these terms refer to the same thing, right? Not true. While many organizations use these terms interchangeably, they refer to different elements of the revenue generation process. The Software Advice website recently published a two-part whiteboard session with Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the Marketing Automation [...]
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To view and access the 667 marketing tools in the app, click on the blue Browse Tools arrow on your homepage. Or, click the Browse Tools navigation button in the upper left. This opens the Browse Tools window. Here you can view all of the individual tools in the app. Click on a category on the left — the [...]
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When you’re starting out with Marketing M.O., you can preview the tools in the Browse Tools view. To interact with them, you must access them from a project. One option is to create a pre-built project. Step 1: Create your pre-built project Click on the New Project button on the homepage or in the main [...]
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Marketing M.O. is a marketing strategy and planning app. Use it to define marketing strategies, create campaign plans, measure marketing investments and design and manage marketing projects. To get feel for how it works during your free trial, try: Browsing the marketing tools: 30 subjects; 247 deliverables; 667 marketing tools Opening a pre-built marketing project to access [...]
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Our new marketing strategy and planning app is now live. From the app, you can: Access pre-built marketing projects (with all the tasks and guidance already in the project) Browse through 665 guided marketing tools – over 1,000 pages of how-to content Download 144 programmed spreadsheets for all the complex marketing calculations Create detailed brand [...]
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Your Behind-the-Scenes Chief Marketing Officer...
