From the category archives:

How-To Articles

Will lowering your prices increase profits?

Revenue is down and you need to take action. In a slow economy, it’s reasonable to assume that if you were to lower your prices, you’d sell more and increase revenue and profits. But is this always true?
Maybe, or maybe not.
The untrained business person might feel that this was the best pricing strategy, but Economics [...]

Read the full article →

How to measure customer loyalty

“A 5% improvement in customer retention rates will yield between a 20 to 100% increase in profits across a wide range of industries.”  (Reichheld, Fred. The Loyalty Effect.) 
Loyal customers are an indicator of great businesses, but many good businesses could become great by focusing more effort on serving and retaining their existing customer base. 
Do you [...]

Read the full article →

Generate social media buzz with PitchEngine

Are you looking to generate some publicity from social media? Forget sending out an old school press release on the wire. While the traditional press release template is still useful for connecting with journalists and media outlets, it’s simply not an effective way for most companies to generate leads and customers and connect with their [...]

Read the full article →

Improve your SEO and SEM with a quality keyword list

If you’re revamping your website or launching a SEM campaign, the quality of your keyword list will play a significant role in your overall success. 
It’s only logical, right? When you optimize and advertise using popular keywords and phrases that are a good fit for your site, you increase your chances of obtaining traffic and converting [...]

Read the full article →

Share content with Issuu

I finally had a chance to test Issuu, another document sharing website similar to Scribd, Docstoc and Slideshare.
Each of them have different strengths, but their main focus is on allowing users to upload documents to share with others, download and embed in other websites. 
The embedding function is pretty handy, and I especially like the way Issuu took our eBook [...]

Read the full article →

← Previous Entries

Next Entries →