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	<title>Marketing M.O. &#187; Naming</title>
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		<title>When to change your brand name</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/when-to-change-your-brand-name/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/when-to-change-your-brand-name/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 02:27:22 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[brand strategy]]></category>

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		<description><![CDATA[&#8220;The sweetest word in the brand universe is your brand&#8217;s name.&#8221; This obvious quote is from Bill Schley &#38; Carl Nichols, Jr. in their unheralded book &#8220;Why Johnny Can&#8217;t Brand.&#8221; Your name is the first and most powerful part of your brand. A great name can help you stand out in a crowded market.  It [...]]]></description>
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		<title>Name a business: 4 steps to a great company name</title>
		<link>http://www.marketingmo.com/how-to-articles/naming/name-a-business-4-steps-to-a-great-company-name/</link>
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		<pubDate>Fri, 02 Jan 2009 22:36:03 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Naming]]></category>
		<category><![CDATA[name a business]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1282</guid>
		<description><![CDATA[You&#8217;ve decided to chase your dream and form your own company. Congratulations! What&#8217;s the first item to tackle? For most entrepreneurs, task #1 is to select a company name to form the entity and become official.  It&#8217;s fun doodling logos and bouncing name ideas off of friends and family, looking for that name with the [...]]]></description>
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		<title>How to check for name conflicts</title>
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		<comments>http://www.marketingmo.com/how-to-articles/naming/how-to-check-for-name-conflicts/#comments</comments>
		<pubDate>Thu, 01 Jun 2006 14:56:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Naming]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[trademarks]]></category>
		<category><![CDATA[URLs]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=54</guid>
		<description><![CDATA[If you&#8217;re in the process of naming your company or a new product or service, you&#8217;re going to invest a lot in that name.  You&#8217;ll spend tangible dollars on brochures, signs, marketing collateral and stationery; there are also intangible costs like name recognition, brand equity &#38; goodwill. Before you finalize your name, make sure you [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>How to blend in</title>
		<link>http://www.marketingmo.com/how-to-articles/naming/how-to-blend-in/</link>
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		<pubDate>Tue, 11 Apr 2006 15:42:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Naming]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[names]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=25</guid>
		<description><![CDATA[One of my favorite blogs is Snark Hunting, published by the corporate naming gurus at Igor.  If you ever need convincing about how a name can help your company stand out, set aside some time and read their stuff. Or just read this single post.  It&#8217;s about two naming companies and their Google paid search [...]]]></description>
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		<title>How to get feedback on a name</title>
		<link>http://www.marketingmo.com/how-to-articles/naming/how-to-get-feedback-on-a-name/</link>
		<comments>http://www.marketingmo.com/how-to-articles/naming/how-to-get-feedback-on-a-name/#comments</comments>
		<pubDate>Thu, 06 Apr 2006 11:04:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Naming]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[names]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=23</guid>
		<description><![CDATA[Naming your new product, service or company is tough enough.  It&#8217;s even tougher to find a name that&#8217;s protectable, memorable and supports your value proposition. So once you&#8217;ve narrowed your list down to a handful of names, how do you choose?  It&#8217;s tempting to start quizzing family &#38; friends:  &#8221;Do you like this name?  What about this one&#8230;&#8221; [...]]]></description>
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