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	<title>Marketing M.O. &#187; Messaging</title>
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		<title>How to develop better messages</title>
		<link>http://www.marketingmo.com/how-to-articles/messaging/how-to-develop-better-messages/</link>
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		<pubDate>Wed, 19 Jul 2006 10:36:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[elevator pitch]]></category>
		<category><![CDATA[messages]]></category>
		<category><![CDATA[mission statement]]></category>
		<category><![CDATA[slogan]]></category>

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		<description><![CDATA[How do you respond when someone asks “what does your company do?” Do all your team members answer the same way? And is your response compelling so the listener wants to learn more, or do you sound like everyone else (blah, blah, blah…)? “Messages” are written and verbal statements that quickly describe what you do [...]]]></description>
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