Your Behind-the-Scenes Chief Marketing Officer...
It’s the New Year–time to review last year’s marketing efforts and determine what worked and what didn’t–and set your goals for 2009. Most small to midsize companies have a marketing budget but no formal marketing plan. If that’s you, turn over a new leaf and outline your plan. You have a far greater chance to [...]
Read the full article →
I just ran across this post by Paul Allen “the lesser” and had to share it. Paul runs an internet business incubator called Provo Labs and has founded a number of successful companies including Ancestry.com. In this post, Paul talks about the long tail cumulative effect of guerilla marketing tactics. He explains that building website [...]
Read the full article →
Happy new year, friends! We’ve been away from our blog for a while — putting in overtime on our new marketing automation software coming this spring. We hope you’re as excited about the year ahead as we are, and we’re excited to share all of our latest “marketing tips from the trenches” with you in [...]
Read the full article →
How often do you refer back to your marketing plan? Every week? Once a month? Never? If you’ve invested the time and energy into a marketing plan … great! You’ve taken the first step. Now to make your plan successful, turn it into a living, breathing part of your revenue generation process. To bring your [...]
Read the full article →
Your Behind-the-Scenes Chief Marketing Officer...
