From the category archives:

Marketing plans

Guerilla marketing takes persistence

I just ran across this post by Paul Allen “the lesser” and had to share it.  Paul runs an internet business incubator called Provo Labs and has founded a number of successful companies including Ancestry.com.
In this post, Paul talks about the long tail cumulative effect of guerilla marketing tactics.  He explains that building website traffic [...]

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Business goals for 2007

Happy new year, friends!   We’ve been away from our blog for a while — putting in overtime on our new marketing automation software coming this spring.  We hope you’re as excited about the year ahead as we are, and we’re excited to share all of our latest “marketing tips from the trenches” with you in [...]

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Marketing plan tips: How to get your marketing budget approved

If you’re a marketing manager, you’re probably swamped with next year’s planning and budgeting process.  Hopefully you find it exciting to create a marketing plan filled with new programs and campaigns to build your business in the year ahead.  (If not, it may be time for a new job!)
And as you know, it can be [...]

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Marketing plans: How to bring yours to life

How often do you refer back to your marketing plan?  Every week?  Once a month? Never?
If you’ve invested the time and energy into a marketing plan … great!  You’ve taken the first step.  Now to make your plan successful, turn it into a living, breathing part of your revenue generation process.
To bring your plan to [...]

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