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	<title>Marketing M.O. &#187; Marketing plans</title>
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	<description>Marketing process, tips and marketing strategy</description>
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		<title>Generating B2B sales leads</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/generating-b2b-sales-leads/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/generating-b2b-sales-leads/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 14:41:18 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[Telemarketing]]></category>
		<category><![CDATA[b2b lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing campaigns]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=2112</guid>
		<description><![CDATA[
If you’re a B2B marketer, the main focus of your job is probably generating leads for your sales team. Often B2B marketers of small to mid-size companies struggle to produce qualified sales leads because they don’t have a strong understanding of the nuances of selling B2B products and services.
The more complex the sale, the more [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to design an integrated marketing campaign</title>
		<link>http://www.marketingmo.com/how-to-articles/how-to-design-an-integrated-marketing-campaign/</link>
		<comments>http://www.marketingmo.com/how-to-articles/how-to-design-an-integrated-marketing-campaign/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 20:24:44 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[How-To Articles]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[integrated marketing campaigns]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing media]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1911</guid>
		<description><![CDATA[ The New Year brings a fresh start for many marketing departments. It’s a great time to review which campaigns worked well in 2009 and generate new ideas for 2010.
For those small to midsize B2B companies that typically use only a single medium for marketing campaigns (or, worse yet, use only their sales team), here’s [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Marketing for small business:  The basics can yield big results!</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 21:33:34 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1549</guid>
		<description><![CDATA[Marketing pros at big companies know how to design and deliver integrated campaigns that produce revenue. But for most small businesses, this is a struggle &#8211; many focus on one marketing tactic at a time, trying different approaches and hoping something works. 
Small businesses usually don&#8217;t have the budget or the sophistication to design and manage [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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		<title>It&#039;s time to add online advertising to your mix</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 01:09:51 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1536</guid>
		<description><![CDATA[Recently the IAB reported that internet advertising grew 10% in 2008. While search advertising dominated (with 45% of the total internet advertising market), rich media and video advertising also grew at the same rate (roughly 20% courtesy of TechCrunch.)
Internet marketing growth continues to outpace traditional media, and many SMEs (small to midsize entities) are finally [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>Create a &quot;back of the napkin&quot; marketing plan</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/create-a-back-of-the-napkin-marketing-plan/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/create-a-back-of-the-napkin-marketing-plan/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 23:19:39 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1296</guid>
		<description><![CDATA[It&#8217;s the New Year&#8211;time to review last year&#8217;s marketing efforts and determine what worked and what didn&#8217;t&#8211;and set your goals for 2009.
Most small to midsize companies have a marketing budget but no formal marketing plan. If that&#8217;s you, turn over a new leaf and outline your plan. You have a far greater chance to reach [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Guerilla marketing takes persistence</title>
		<link>http://www.marketingmo.com/how-to-articles/marketing-plans/guerilla-marketing-takes-persistence/</link>
		<comments>http://www.marketingmo.com/how-to-articles/marketing-plans/guerilla-marketing-takes-persistence/#comments</comments>
		<pubDate>Thu, 22 Feb 2007 11:17:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Paul Allen]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=102</guid>
		<description><![CDATA[I just ran across this post by Paul Allen &#8220;the lesser&#8221; and had to share it.  Paul runs an internet business incubator called Provo Labs and has founded a number of successful companies including Ancestry.com.
In this post, Paul talks about the long tail cumulative effect of guerilla marketing tactics.  He explains that building website traffic [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business goals for 2007</title>
		<link>http://www.marketingmo.com/how-to-articles/marketing-plans/business-goals-for-2007/</link>
		<comments>http://www.marketingmo.com/how-to-articles/marketing-plans/business-goals-for-2007/#comments</comments>
		<pubDate>Fri, 05 Jan 2007 09:39:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[2007 business marketing resolutions goals]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=92</guid>
		<description><![CDATA[Happy new year, friends!   We’ve been away from our blog for a while &#8212; putting in overtime on our new marketing automation software coming this spring.  We hope you’re as excited about the year ahead as we are, and we’re excited to share all of our latest &#8220;marketing tips from the trenches&#8221; with you in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing plan tips: How to get your marketing budget approved</title>
		<link>http://www.marketingmo.com/how-to-articles/marketing-plans/marketing-plan-tips-how-to-get-your-marketing-budget-approved/</link>
		<comments>http://www.marketingmo.com/how-to-articles/marketing-plans/marketing-plan-tips-how-to-get-your-marketing-budget-approved/#comments</comments>
		<pubDate>Mon, 20 Nov 2006 11:41:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing plan]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=91</guid>
		<description><![CDATA[If you’re a marketing manager, you’re probably swamped with next year’s planning and budgeting process.  Hopefully you find it exciting to create a marketing plan filled with new programs and campaigns to build your business in the year ahead.  (If not, it may be time for a new job!)
And as you know, it can be [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/marketing-plans/marketing-plan-tips-how-to-get-your-marketing-budget-approved/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing plans:  How to bring yours to life</title>
		<link>http://www.marketingmo.com/how-to-articles/marketing-plans/marketing-plans-how-to-bring-yours-to-life/</link>
		<comments>http://www.marketingmo.com/how-to-articles/marketing-plans/marketing-plans-how-to-bring-yours-to-life/#comments</comments>
		<pubDate>Fri, 11 Aug 2006 10:45:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=77</guid>
		<description><![CDATA[How often do you refer back to your marketing plan?  Every week?  Once a month? Never?
If you’ve invested the time and energy into a marketing plan … great!  You’ve taken the first step.  Now to make your plan successful, turn it into a living, breathing part of your revenue generation process.
To bring your plan to [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/marketing-plans/marketing-plans-how-to-bring-yours-to-life/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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