Today, we officially released the 2nd edition of our popular ebook – The Strategic Marketing Process - How to Structure Your Marketing Activities to Achieve Better Results.
The 96-page guide defines a marketing process for marketers at small to midsize companies to use to add structure to their daily, monthly and annual marketing and sales activities to improve their results.
The book is now available in multiple formats:
Download the free PDF here … (Note: the 4.65 MB PDF opens in a new window)
Access in the Amazon Kindle, Nook and iTunes marketplaces
Updated Marketing Content in the 2nd Edition of the Book
The 2nd edition contains a revised marketing process map, which groups marketing activities from 30 different subjects into three buckets, to clarify how the activities fit together in the revenue-generation process:
Strategy: High-level conceptualization of go-to-market strategy
Tools: The collateral, assets, software and processes to use during tactical execution
Customer Acquisition: The marketing mediums and tactics used to achieve strategic and revenue goals
The guide addresses the key concepts and steps for activities in each subject. The 2nd edition includes additional content to address how social media fits into the marketing mix, and explains how each of the subjects are influenced by high-level strategy.
Target Audience
The book is written for marketers and consultants at small to midsize companies — resource-deprived marketers who have to do more with less in the complex marketing landscape of 2013.
Additional Marketing Resources
Readers who seek more detailed guidance for executing the marketing topics covered in the book can create a Marketing MO free Preview Account to access guided marketing templates and step-by-step plans that expand on the book content.
Today we released a new version of Marketing MO, and we think you’re going to like it. Here’s a quick demo explaining the new features:
What’s New
From your new homepage, you can download over 300 step-by-step marketing plans outlining how to tackle common marketing challenges. The plans contain a:
Sequence of tasks for completing a marketing activity
Description of the work to perform
List of granular tasks to complete
Marketing Plans for Almost Any Activity
The plans are pulled from our deep marketing content and tools library, and are grouped by marketing strategy, demand generation, marketing assets and marketing improvement. Each plan you download is also imported into your Project List for future access.
What do the marketing plans cover? Just about any type of marketing activity you and your team might encounter throughout the year:
Start inbound marketing
Take a product or service to market
Create a positioning and brand strategy
Design a social media campaign
Write a marketing plan
Revamp a website or create a marketing asset
Improve your search rankings, campaign conversion rates or sales forecasts
Measure marketing ROI
Customize and Manage Your Plan Activities
For even more detailed step-by-step guidance, you can also customizeyour plan in our online project management grid. Here you can:
Access additional guided content and planning tools that walk you through the granular tasks to complete
Customize your plan and build detailed reports
Assign tasks to colleagues
Set due dates
Share activities with your team
All of the previous features are still there – access them from the main navigation.
You’ll also find that your project reports contain new, more detailed descriptions, so you can convey more background information to your colleagues. Of course, you can customize these by clicking Edit > Description in your project grid.
If you haven’t yet created a free Preview Account, get started here.
A new year brings new opportunities … both in life and in business. For many marketers, January is a time to start with a fresh approach to building brand awareness, creating new campaigns, and generating leads and sales. Good planning is essential to creating successful marketing programs, but most small to midsize enterprises operate from [...]
Your marketing calendar calls for three new campaigns to launch in the next 90 days. Business goals are outlined, but you’re under the gun to come up with something fresh … and effective. You’ve met with your creative team, but your marketing campaign ideas are all tired, or not very good. If you’re a B2C [...]
A marketing ROI calculation is a powerful tool for marketers. It’s a great practice to project return on investment for your marketing campaigns, and then determine your actual ROI after the campaign is complete. This forces you to think through all of the important details that affect your final result: your conversion rates at each [...]
