Your Behind-the-Scenes Chief Marketing Officer...
If you’re a Wall Street Journal reader, there was a great article by Peggy Anne Salz on page A10 yesterday (it’s not available online). Peggy talks about the value of using metrics as a corporate tool and how companies like Anheuser-Busch, Procter & Gamble and Google use metrics to improve decision-making and performance. I’m a [...]
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Do you know how much profit your customers produce over their lifetime? “Customer lifetime value”, or “CLV”, is a valuable metric that helps you target your most profitable customer segments and understand how much you can spend to acquire them. How does the theory work in action? Let’s say you sell two products: widgets and gidgets, [...]
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Are you generating enough leads to meet your revenue goals? If you’re winging it, you’re less likely to hit your numbers. If you have to feed a village, you can’t toss your line and hope for the best. Instead, tie your marketing campaigns into your company’s customer and revenue goals. A few simple calculations can [...]
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Your Behind-the-Scenes Chief Marketing Officer...
