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	<title>Marketing M.O. &#187; Marketing metrics</title>
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	<link>http://www.marketingmo.com</link>
	<description>Intelligent Marketing Managment</description>
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		<title>Sales Development Reps</title>
		<link>http://www.marketingmo.com/how-to-articles/marketing-metrics/sales-development-reps/</link>
		<comments>http://www.marketingmo.com/how-to-articles/marketing-metrics/sales-development-reps/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 22:51:09 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing metrics]]></category>
		<category><![CDATA[marekting automation]]></category>
		<category><![CDATA[marketo]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=3382</guid>
		<description><![CDATA[Marketing automation requires more than just software; it requires people to interact with leads as they&#8217;re nurtured through the revenue generation process. But who should interact with them? Marketers? Expensive sales reps? In this final segment of Software Advice&#8217;s 3-part educational whiteboard session, Jon Miller, VP of Marketing at Marketo, talks about their Sales Development [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to calculate Cost of Goods</title>
		<link>http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-cost-of-goods/</link>
		<comments>http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-cost-of-goods/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 21:56:00 +0000</pubDate>
		<dc:creator>Jennifer Lueck</dc:creator>
				<category><![CDATA[Marketing metrics]]></category>
		<category><![CDATA[calculators]]></category>
		<category><![CDATA[cogs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=60</guid>
		<description><![CDATA[Marketing campaigns are investments.  And like any smart investment, they need to be measured, monitored and compared to other investments to ensure you’re spending your money wisely. Return on investment (ROI) is a measure of the profit earned from each investment.  Like the return you earn on your portfolio or bank account, it’s calculated as [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Valuable marketing data</title>
		<link>http://www.marketingmo.com/how-to-articles/search-engine-marketing/valuable-marketing-data/</link>
		<comments>http://www.marketingmo.com/how-to-articles/search-engine-marketing/valuable-marketing-data/#comments</comments>
		<pubDate>Wed, 05 May 2010 18:51:21 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Marketing metrics]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[hubspot]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[marketing data]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=2064</guid>
		<description><![CDATA[Recently HubSpot reported their results from analyzing the marketing activity of over 2,500 businesses over the last two years. HubSpot offers a nice internet marketing application that allows companies to easily improve their search engine visibility through organic search, paid search and social media. I’ve embedded their presentation below. Things that stood out: Costs per [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to calculate ROI</title>
		<link>http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-roi/</link>
		<comments>http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-roi/#comments</comments>
		<pubDate>Tue, 10 Oct 2006 12:27:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Marketing metrics]]></category>
		<category><![CDATA[cogs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=89</guid>
		<description><![CDATA[Yesterday I was chatting with a young friend who was incredibly excited about a new marketing program she’d launched for her company.  She’d spent about $65,000 and brought in almost $130,000 in new revenue. She proclaimed, “My campaign generated 100% ROI!” Whoops.  I hated to rain on her parade, but she was making a major [...]]]></description>
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		<slash:comments>30</slash:comments>
		</item>
		<item>
		<title>How to determine an effective sample size</title>
		<link>http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-determine-an-effective-sample-size/</link>
		<comments>http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-determine-an-effective-sample-size/#comments</comments>
		<pubDate>Sun, 14 May 2006 13:32:00 +0000</pubDate>
		<dc:creator>Jennifer Lueck</dc:creator>
				<category><![CDATA[Marketing metrics]]></category>
		<category><![CDATA[determine effective sample size]]></category>
		<category><![CDATA[Statistics]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=47</guid>
		<description><![CDATA[If you&#8217;re running a survey or a test, how many responses do you need for your data to be &#8220;statistically valid?&#8221;  It&#8217;s often a difficult goal to achieve, but without valid data, you can&#8217;t trust your test results. When you&#8217;re determining the statistical validity of your data, there are four criteria to consider. 1.  Population: [...]]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>How to use metrics to improve performance</title>
		<link>http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-use-metrics-to-improve-performance/</link>
		<comments>http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-use-metrics-to-improve-performance/#comments</comments>
		<pubDate>Fri, 28 Apr 2006 09:41:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Marketing metrics]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=39</guid>
		<description><![CDATA[If you’re a Wall Street Journal reader, there was a great article by Peggy Anne Salz on page A10 yesterday (it’s not available online).  Peggy talks about the value of using metrics as a corporate tool and how companies like Anheuser-Busch, Procter &#38; Gamble and Google use metrics to improve decision-making and performance. I’m a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to calculate customer lifetime value</title>
		<link>http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-customer-value/</link>
		<comments>http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-customer-value/#comments</comments>
		<pubDate>Mon, 24 Apr 2006 15:46:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Marketing metrics]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[customer value]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=36</guid>
		<description><![CDATA[Do you know how much profit your customers produce over their lifetime?  &#8220;Customer lifetime value&#8221;, or &#8220;CLV&#8221;, is a valuable metric that helps you target your most profitable customer segments and understand how much you can spend to acquire them. How does the theory work in action?  Let’s say you sell two products:  widgets and gidgets, [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-calculate-customer-value/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>How to set campaign goals</title>
		<link>http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-set-campaign-goals/</link>
		<comments>http://www.marketingmo.com/how-to-articles/marketing-metrics/how-to-set-campaign-goals/#comments</comments>
		<pubDate>Tue, 18 Apr 2006 18:20:00 +0000</pubDate>
		<dc:creator>Jennifer Lueck</dc:creator>
				<category><![CDATA[Marketing metrics]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=33</guid>
		<description><![CDATA[Are you generating enough leads to meet your revenue goals?  If you’re winging it, you’re less likely to hit your numbers.  If you have to feed a village, you can’t toss your line and hope for the best. Instead, tie your marketing campaigns into your company’s customer and revenue goals.  A few simple calculations can [...]]]></description>
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		<slash:comments>1</slash:comments>
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