Your Behind-the-Scenes Chief Marketing Officer...
The buzz around social media keeps getting louder. Nielsen News recently reported that in 2008, blogs and social networking sites captured more user time than personal email. Those of us with kids have already figured this out. The teens of 2009 (and 2008, 2007, 2006…) use text (lol, bff) instead of phone calls, and Facebook [...]
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Can social media document sharing sites help you expand your audience and find new customers? Absolutely. I posted our Strategic Marketing Process ebook on Scribd 4 weeks ago. I spent 10 minutes uploading the PDF and setting the search parameters, then joined a couple of marketing groups and posted it there. Our results so far? Scribd and their viewers [...]
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There’s a reason marketers are literally pouring their budgets into new internet marketing programs. They work. Marketers spent $16.9 billion on search, display and rich media in 2006, and that number could be $31.3 billion by 2011 according to ClickZ and IDC Internet. Internet advertising is growing three times as fast as the overall ad [...]
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Suzanne Vranica’s article “On Madison Avenue, A Digital Wake-Up Call” in today’s Wall Street Journal (page B4) highlights how critical it is for today’s ad agencies to understand and embrace digital media. Nike has worked with the brilliant creative agency Wieden + Kennedy since 1982. Their founders have a longstanding close relationship. Yet Nike needs [...]
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Your Behind-the-Scenes Chief Marketing Officer...
