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	<title>Marketing M.O. &#187; Interactive marketing</title>
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	<description>Intelligent Marketing Managment</description>
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		<title>Sales Development Reps</title>
		<link>http://www.marketingmo.com/how-to-articles/marketing-metrics/sales-development-reps/</link>
		<comments>http://www.marketingmo.com/how-to-articles/marketing-metrics/sales-development-reps/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 22:51:09 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing metrics]]></category>
		<category><![CDATA[marekting automation]]></category>
		<category><![CDATA[marketo]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=3382</guid>
		<description><![CDATA[Marketing automation requires more than just software; it requires people to interact with leads as they&#8217;re nurtured through the revenue generation process. But who should interact with them? Marketers? Expensive sales reps? In this final segment of Software Advice&#8217;s 3-part educational whiteboard session, Jon Miller, VP of Marketing at Marketo, talks about their Sales Development [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Marketo as a marketing automation case study</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/marketo-as-a-marketing-automation-case-study/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/marketo-as-a-marketing-automation-case-study/#comments</comments>
		<pubDate>Wed, 04 May 2011 02:57:59 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=2259</guid>
		<description><![CDATA[What&#8217;s a good way to understand how marketing automation works? Have a company explain how it successfully uses marketing automation software in its revenue generation process. Better yet, how about hearing it directly from a leading marketing automation vendor? Marketo does exactly that &#8211; explaining in the embedded video below how they use their own [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Create HD screencasts for sales tools</title>
		<link>http://www.marketingmo.com/how-to-articles/sales-literature-and-tools/create-hd-screencasts-for-sales-tools/</link>
		<comments>http://www.marketingmo.com/how-to-articles/sales-literature-and-tools/create-hd-screencasts-for-sales-tools/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 19:33:10 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Sales literature & tools]]></category>
		<category><![CDATA[sales tools]]></category>
		<category><![CDATA[screencasts]]></category>
		<category><![CDATA[youtube hd]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1618</guid>
		<description><![CDATA[Technology moves quickly. It&#8217;s time-consuming to stay on the front edge of the wave, and tricky to figure out creative ways to use it to improve corporate marketing results. I Tweet, but do I generate leads? How come the fans on my Facebook page never buy?  It can be frustrating, and it can feel like [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Generate social media buzz with PitchEngine</title>
		<link>http://www.marketingmo.com/how-to-articles/publicity/generate-social-media-buzz-with-pitchengine/</link>
		<comments>http://www.marketingmo.com/how-to-articles/publicity/generate-social-media-buzz-with-pitchengine/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 23:55:49 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[News release]]></category>
		<category><![CDATA[PitchEngine]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Release]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1606</guid>
		<description><![CDATA[Are you looking to generate some publicity from social media? Forget sending out an old school press release on the wire. While the traditional press release template is still useful for connecting with journalists and media outlets, it&#8217;s simply not an effective way for most companies to generate leads and customers and connect with their [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>It&#039;s time to add online advertising to your mix</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 01:09:51 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1536</guid>
		<description><![CDATA[Recently the IAB reported that internet advertising grew 10% in 2008. While search advertising dominated (with 45% of the total internet advertising market), rich media and video advertising also grew at the same rate (roughly 20% courtesy of TechCrunch.) Internet marketing growth continues to outpace traditional media, and many SMEs (small to midsize entities) are [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Report: Social media now more popular than email</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/report-social-media-now-more-popular-than-email/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/report-social-media-now-more-popular-than-email/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 05:24:30 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1520</guid>
		<description><![CDATA[The buzz around social media keeps getting louder. Nielsen News recently reported that in 2008, blogs and social networking sites captured more user time than personal email.  Those of us with kids have already figured this out. The teens of 2009 (and 2008, 2007, 2006&#8230;) use text (lol, bff) instead of phone calls, and Facebook [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Free marketing ebook makes the Scribd hot list</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/free-marketing-ebook-makes-the-scribd-hot-list/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/free-marketing-ebook-makes-the-scribd-hot-list/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 20:55:51 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[document sharing]]></category>
		<category><![CDATA[identity studios]]></category>
		<category><![CDATA[marketing ebook]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1469</guid>
		<description><![CDATA[Can social media document sharing sites help you expand your audience and find new customers? Absolutely. I posted our Strategic Marketing Process ebook on Scribd 4 weeks ago. I spent 10 minutes uploading the PDF and setting the search parameters, then joined a couple of marketing groups and posted it there. Our results so far? Scribd and their viewers [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New to B2B internet marketing?  Start with content.</title>
		<link>http://www.marketingmo.com/how-to-articles/interactive-marketing/new-to-b2b-internet-marketing-start-with-content/</link>
		<comments>http://www.marketingmo.com/how-to-articles/interactive-marketing/new-to-b2b-internet-marketing-start-with-content/#comments</comments>
		<pubDate>Mon, 16 Jul 2007 09:56:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=118</guid>
		<description><![CDATA[There’s a reason marketers are literally pouring their budgets into new internet marketing programs. They work. Marketers spent $16.9 billion on search, display and rich media in 2006, and that number could be $31.3 billion by 2011 according to ClickZ and IDC Internet. Internet advertising is growing three times as fast as the overall ad [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>A wakeup call for marketers and agencies</title>
		<link>http://www.marketingmo.com/how-to-articles/interactive-marketing/a-wakeup-call-for-marketers-and-agencies/</link>
		<comments>http://www.marketingmo.com/how-to-articles/interactive-marketing/a-wakeup-call-for-marketers-and-agencies/#comments</comments>
		<pubDate>Mon, 26 Mar 2007 15:23:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nike]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=107</guid>
		<description><![CDATA[Suzanne Vranica’s article “On Madison Avenue, A Digital Wake-Up Call” in today’s Wall Street Journal (page B4) highlights how critical it is for today’s ad agencies to understand and embrace digital media. Nike has worked with the brilliant creative agency Wieden + Kennedy since 1982. Their founders have a longstanding close relationship. Yet Nike needs [...]]]></description>
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		<slash:comments>2</slash:comments>
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