Your Behind-the-Scenes Chief Marketing Officer...
So you’ve read our recent article “Should You Create a Company Newsletter?” and have decided to publish one yourself. Newsletters can be a great way to nurture existing leads, strengthen relationships with current customers, increase your online presence or just keep your company at the top of your prospects’ minds. How do you get started? [...]
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Can social media document sharing sites help you expand your audience and find new customers? Absolutely. I posted our Strategic Marketing Process ebook on Scribd 4 weeks ago. I spent 10 minutes uploading the PDF and setting the search parameters, then joined a couple of marketing groups and posted it there. Our results so far? Scribd and their viewers [...]
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Last week I posted our Strategic Marketing Process ebook on Scribd. It’s a great way to share documents and promote your content. Feel free to download it right here. Mouse over “iPaper” in the viewer and select “Save Document.” You can do the same thing at Scribd’s competitors, Docstoc and Slideshare. All three sites work [...]
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It’s the New Year–time to review last year’s marketing efforts and determine what worked and what didn’t–and set your goals for 2009. Most small to midsize companies have a marketing budget but no formal marketing plan. If that’s you, turn over a new leaf and outline your plan. You have a far greater chance to [...]
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Most new companies start with shiny new logos and a clear corporate identity that is consistent throughout all print and graphics. (That’s the goal anyway.) As companies grow, they often lose control of that standard corporate image. It takes discipline to keep consistency while opening new locations, adding more employees, switching creative vendors and constantly [...]
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Your Behind-the-Scenes Chief Marketing Officer...
