Your Behind-the-Scenes Chief Marketing Officer...
Marketing pros at big companies know how to design and deliver integrated campaigns that produce revenue. But for most small businesses, this is a struggle – many focus on one marketing tactic at a time, trying different approaches and hoping something works. Small businesses usually don’t have the budget or the sophistication to design and [...]
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Recently the IAB reported that internet advertising grew 10% in 2008. While search advertising dominated (with 45% of the total internet advertising market), rich media and video advertising also grew at the same rate (roughly 20% courtesy of TechCrunch.) Internet marketing growth continues to outpace traditional media, and many SMEs (small to midsize entities) are [...]
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The buzz around social media keeps getting louder. Nielsen News recently reported that in 2008, blogs and social networking sites captured more user time than personal email. Those of us with kids have already figured this out. The teens of 2009 (and 2008, 2007, 2006…) use text (lol, bff) instead of phone calls, and Facebook [...]
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Event marketing can be a great way to generate publicity, nurture existing customers, raise brand awareness and generate new leads. Getting to know people in a social (and fun) setting adds the human elements to business relationships, which is good because, well, people prefer to buy from people instead of faceless corporations. But if you [...]
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Sometimes, a new combination of common things creates something new and exciting. Everyone understands direct mail, email marketing and websites. Many are familiar with variable printing and personalized URLs (pURLs). But how many have seen a system that combines all of these into a single messaging engine? PitchRocket is a new web-application which combines these [...]
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Your Behind-the-Scenes Chief Marketing Officer...
