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	<title>Marketing M.O. &#187; General marketing</title>
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	<link>http://www.marketingmo.com</link>
	<description>Marketing process, tips and marketing strategy</description>
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			<item>
		<title>Generating B2B sales leads</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/generating-b2b-sales-leads/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/generating-b2b-sales-leads/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 14:41:18 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[Telemarketing]]></category>
		<category><![CDATA[b2b lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing campaigns]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=2112</guid>
		<description><![CDATA[
If you’re a B2B marketer, the main focus of your job is probably generating leads for your sales team. Often B2B marketers of small to mid-size companies struggle to produce qualified sales leads because they don’t have a strong understanding of the nuances of selling B2B products and services.
The more complex the sale, the more [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/generating-b2b-sales-leads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to help your prospects buy</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/how-to-help-your-prospects-buy/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/how-to-help-your-prospects-buy/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 14:00:00 +0000</pubDate>
		<dc:creator>Jennifer Lueck</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Sales & sales process]]></category>
		<category><![CDATA[call center]]></category>
		<category><![CDATA[Emergence Marketing]]></category>
		<category><![CDATA[fulfillment]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=62</guid>
		<description><![CDATA[In my previous article, How to get the most from a print ad, I pointed out the importance of not inundating your sales force with unqualified leads.  When you run a campaign, focus on driving profitable revenue, not just a long list of names for your database.  It&#8217;s ROI, not just the response rate that [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/how-to-help-your-prospects-buy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing is strategy, not an afterthought</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-is-strategy-not-an-afterthought/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-is-strategy-not-an-afterthought/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 16:12:52 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[General marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Chief executive officer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1955</guid>
		<description><![CDATA[The marketing function gets no respect. In B2B companies with less than $100 million in revenue, it’s the lowest rung of all the business functions on the ladder.
Why? Because everyone thinks they understand marketing, yet few do it well. Actually, not quite everyone, but ask 10 non-marketer business people to define marketing and you’ll hear [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-is-strategy-not-an-afterthought/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How to design an integrated marketing campaign</title>
		<link>http://www.marketingmo.com/how-to-articles/how-to-design-an-integrated-marketing-campaign/</link>
		<comments>http://www.marketingmo.com/how-to-articles/how-to-design-an-integrated-marketing-campaign/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 20:24:44 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[How-To Articles]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[integrated marketing campaigns]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing media]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1911</guid>
		<description><![CDATA[ The New Year brings a fresh start for many marketing departments. It’s a great time to review which campaigns worked well in 2009 and generate new ideas for 2010.
For those small to midsize B2B companies that typically use only a single medium for marketing campaigns (or, worse yet, use only their sales team), here’s [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/how-to-design-an-integrated-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Marketing for small business:  The basics can yield big results!</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 21:33:34 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1549</guid>
		<description><![CDATA[Marketing pros at big companies know how to design and deliver integrated campaigns that produce revenue. But for most small businesses, this is a struggle &#8211; many focus on one marketing tactic at a time, trying different approaches and hoping something works. 
Small businesses usually don&#8217;t have the budget or the sophistication to design and manage [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#039;s time to add online advertising to your mix</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 01:09:51 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1536</guid>
		<description><![CDATA[Recently the IAB reported that internet advertising grew 10% in 2008. While search advertising dominated (with 45% of the total internet advertising market), rich media and video advertising also grew at the same rate (roughly 20% courtesy of TechCrunch.)
Internet marketing growth continues to outpace traditional media, and many SMEs (small to midsize entities) are finally [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Report: Social media now more popular than email</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/report-social-media-now-more-popular-than-email/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/report-social-media-now-more-popular-than-email/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 05:24:30 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1520</guid>
		<description><![CDATA[The buzz around social media keeps getting louder. Nielsen News recently reported that in 2008, blogs and social networking sites captured more user time than personal email. 
Those of us with kids have already figured this out. The teens of 2009 (and 2008, 2007, 2006&#8230;) use text (lol, bff) instead of phone calls, and Facebook and [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/report-social-media-now-more-popular-than-email/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>For a successful event, get the word out!</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/for-a-successful-event-get-the-word-out/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/for-a-successful-event-get-the-word-out/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 03:15:10 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Trade shows]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[trades shows & events]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1513</guid>
		<description><![CDATA[Event marketing can be a great way to generate publicity, nurture existing customers, raise brand awareness and generate new leads.  Getting to know people in a social (and fun) setting adds the human elements to business relationships, which is good because, well, people prefer to buy from people instead of faceless corporations.
But if you don&#8217;t [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/for-a-successful-event-get-the-word-out/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Combine common marketing tactics for uncommon results</title>
		<link>http://www.marketingmo.com/how-to-articles/direct-mail/combine-common-marketing-tactics-for-uncommon-results/</link>
		<comments>http://www.marketingmo.com/how-to-articles/direct-mail/combine-common-marketing-tactics-for-uncommon-results/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 20:52:05 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[General marketing]]></category>
		<category><![CDATA[PitchRocket]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1490</guid>
		<description><![CDATA[Sometimes, a new combination of common things creates something new and exciting. Everyone understands direct mail, email marketing and websites. Many are familiar with variable printing and personalized URLs (pURLs). But how many have seen a system that combines all of these into a single messaging engine? 
PitchRocket is a new web-application which combines these common [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/direct-mail/combine-common-marketing-tactics-for-uncommon-results/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to create a great company newsletter</title>
		<link>http://www.marketingmo.com/how-to-articles/email-marketing/how-to-create-a-great-company-newsletter/</link>
		<comments>http://www.marketingmo.com/how-to-articles/email-marketing/how-to-create-a-great-company-newsletter/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 00:41:47 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[General marketing]]></category>
		<category><![CDATA[email newsletter]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1475</guid>
		<description><![CDATA[So you&#8217;ve read our recent article &#8220;Should You Create a Company Newsletter?&#8221; and have decided to publish one yourself. Newsletters can be a great way to nurture existing leads, strengthen relationships with current customers, increase your online presence or just keep your company at the top of your prospects&#8217; minds. 
How do you get started? 
You know [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/email-marketing/how-to-create-a-great-company-newsletter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Free marketing ebook makes the Scribd hot list</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/free-marketing-ebook-makes-the-scribd-hot-list/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/free-marketing-ebook-makes-the-scribd-hot-list/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 20:55:51 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[document sharing]]></category>
		<category><![CDATA[identity studios]]></category>
		<category><![CDATA[marketing ebook]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1469</guid>
		<description><![CDATA[Can social media document sharing sites help you expand your audience and find new customers?
Absolutely.
I posted our Strategic Marketing Process ebook on Scribd 4 weeks ago. I spent 10 minutes uploading the PDF and setting the search parameters, then joined a couple of marketing groups and posted it there.
Our results so far? Scribd and their viewers like it!
From Scribd:
Your [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/free-marketing-ebook-makes-the-scribd-hot-list/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Share documents with Scribd</title>
		<link>http://www.marketingmo.com/how-to-articles/share-documents-with-scribd/</link>
		<comments>http://www.marketingmo.com/how-to-articles/share-documents-with-scribd/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 17:50:05 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[How-To Articles]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1293</guid>
		<description><![CDATA[Last week I posted our Strategic Marketing Process ebook on Scribd. It&#8217;s a great way to share documents and promote your content. Feel free to download it right here. Mouse over &#8220;iPaper&#8221; in the viewer and select &#8220;Save Document.&#8221;

You can do the same thing at Scribd&#8217;s competitors, Docstoc and Slideshare. All three sites work similarly: [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/share-documents-with-scribd/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Create a &quot;back of the napkin&quot; marketing plan</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/create-a-back-of-the-napkin-marketing-plan/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/create-a-back-of-the-napkin-marketing-plan/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 23:19:39 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1296</guid>
		<description><![CDATA[It&#8217;s the New Year&#8211;time to review last year&#8217;s marketing efforts and determine what worked and what didn&#8217;t&#8211;and set your goals for 2009.
Most small to midsize companies have a marketing budget but no formal marketing plan. If that&#8217;s you, turn over a new leaf and outline your plan. You have a far greater chance to reach [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/create-a-back-of-the-napkin-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Audit your corporate identity to keep branding consistent</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/audit-your-corporate-identity-to-keep-branding-consistent/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/audit-your-corporate-identity-to-keep-branding-consistent/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 16:36:35 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Sales literature & tools]]></category>
		<category><![CDATA[brand audit]]></category>
		<category><![CDATA[corporate identity]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1287</guid>
		<description><![CDATA[Most new companies start with shiny new logos and a clear corporate identity that is consistent throughout all print and graphics. (That&#8217;s the goal anyway.) 
As companies grow, they often lose control of that standard corporate image. It takes discipline to keep consistency while opening new locations, adding more employees, switching creative vendors and constantly creating [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/audit-your-corporate-identity-to-keep-branding-consistent/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketers need a whole new mind</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/marketers-need-a-whole-new-mind/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/marketers-need-a-whole-new-mind/#comments</comments>
		<pubDate>Wed, 16 May 2007 07:58:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[Built to Last: Successful Habits of Visionary Companies]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[dan pink]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[whole new mind]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=112</guid>
		<description><![CDATA[
Today we’re finishing up our series on Dan Pink’s A Whole New Mind.  In our first post we introduced Dan’s premise that we’re in a new Conceptual Age where companies will succeed or fail thanks to right-brained, &#8220;R-Directed&#8221; thinking.
Last week Nancy introduced his six critical right-brained skills:  design, storytelling, symphony, empathy, play and meaning.  Many [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/marketers-need-a-whole-new-mind/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flex your right brain</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/flex-your-right-brain/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/flex-your-right-brain/#comments</comments>
		<pubDate>Tue, 08 May 2007 14:40:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[dan pink]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[whole new mind]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=111</guid>
		<description><![CDATA[
Our last post talked about Dan Pink’s groundbreaking book “A Whole New Mind.”  His premise is that we’ve moved into a new era &#8212; the Conceptual Age &#8212; where people and companies will succeed or fail thanks to right-brained skills like inventiveness, empathy, joyfulness and big-picture thinking.
Dan isn’t suggesting that left-brained analytical skills aren’t important any [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/flex-your-right-brain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Whole New Mind for Marketing</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/a-whole-new-mind-for-marketing/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/a-whole-new-mind-for-marketing/#comments</comments>
		<pubDate>Thu, 03 May 2007 08:02:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[dan pink]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[whole new mind]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=110</guid>
		<description><![CDATA[
A friend recently introduced me to Daniel Pink’s A Whole New Mind.  It’s a profound and exciting book and I couldn’t recommend it more.  So I’m writing a series of blog posts to share his ideas and apply them to the world we live in – that of the CEO and marketer in a small-to-midsize company.
First [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/a-whole-new-mind-for-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Presentation tip:  Create a storyboard that sells</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/presentation-tip-create-a-storyboard-that-sells/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/presentation-tip-create-a-storyboard-that-sells/#comments</comments>
		<pubDate>Wed, 21 Mar 2007 15:51:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[PowerPoint]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=106</guid>
		<description><![CDATA[In my last post I wrote about giving your next presentation a plot.  Whether you’re trying to persuade one person or a thousand, you need to grab attention, build value and close with something meaningful and exciting.
Just like your favorite filmmaker!
Today I’ve got tips about storyboarding.  When you create a storyboard instead of just typing [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/presentation-tip-create-a-storyboard-that-sells/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Presentation tip:  Give it a plot!</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/presentation-tip-give-it-a-plot/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/presentation-tip-give-it-a-plot/#comments</comments>
		<pubDate>Wed, 14 Mar 2007 12:53:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[PowerPoint]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=105</guid>
		<description><![CDATA[When Martin Scorsese won his long-awaited Oscar® two weeks ago, he joked that The Departed was his first film that actually had a plot.
What do Marty and marketers have in common?  Stories.  Great plot or not,
we’re all in the business of telling stories.
We tell stories in campaigns and sales materials.  When we meet with colleagues to go through [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/presentation-tip-give-it-a-plot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get to know your target market</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/get-to-know-your-target-market/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/get-to-know-your-target-market/#comments</comments>
		<pubDate>Thu, 11 Jan 2007 18:44:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[target markets]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=94</guid>
		<description><![CDATA[Yesterday I spent 75+ min. on the phone with a rep selling a very cool product for our business.  And I absolutely bombarded him with questions about how his product could solve a challenge I face right now.
There was a trainee on the call as well.  “Shadowing,” I was told, and true enough, he didn’t [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/get-to-know-your-target-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Covert Persuasion:  How to change &quot;no&quot; to &quot;yes&quot;</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/covert-persuasion-how-to-change-no-to-yes/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/covert-persuasion-how-to-change-no-to-yes/#comments</comments>
		<pubDate>Wed, 25 Oct 2006 09:33:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Covert persuasion]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=90</guid>
		<description><![CDATA[A friend of mine introduced me to a great book recently &#8212; Covert Persuasion: Psychological Tactics and Tricks to Win the Game by Kevin Hogan and James Speakman.
The book is about creating change in the mind of clients and customers without making them aware that the changes are occurring – “covert persuasion.”  It offers great insights into [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/covert-persuasion-how-to-change-no-to-yes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Overcome 4 common marketing attitudes</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/overcome-4-common-marketing-attitudes/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/overcome-4-common-marketing-attitudes/#comments</comments>
		<pubDate>Wed, 04 Oct 2006 12:24:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[RainToday]]></category>
		<category><![CDATA[services]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=88</guid>
		<description><![CDATA[I was just writing a post very similar to this one that just popped up in my email.  It’s by C.J. Hayden, a contributing editor at RainToday.com, and it talks about four common attitudinal problems that can sabotage a small service company’s marketing efforts.
Have you had any of these thoughts or heard them recently?
1.  &#8220;I [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/overcome-4-common-marketing-attitudes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to reach technology buyers</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/how-to-reach-technology-buyers/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/how-to-reach-technology-buyers/#comments</comments>
		<pubDate>Wed, 02 Aug 2006 09:45:00 +0000</pubDate>
		<dc:creator>Jennifer Lueck</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing sherpa]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=75</guid>
		<description><![CDATA[If you&#8217;re marketing a technology product or service, MarketingSherpa just released a report that can help you generate more leads.
Sherpa researchers asked 1,900 business technology marketers about their offers, marketing budgets, sales process and promotional tactics.  They also asked 633 business execs about their technology buying decisions and their recommendations for reaching them effectively.
This graph [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/how-to-reach-technology-buyers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing blog awards</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-blog-awards-thanks-for-your-votes/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-blog-awards-thanks-for-your-votes/#comments</comments>
		<pubDate>Wed, 28 Jun 2006 09:40:00 +0000</pubDate>
		<dc:creator>Jennifer Lueck</dc:creator>
				<category><![CDATA[General marketing]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=66</guid>
		<description><![CDATA[Thank you for voting for &#8220;Marketing Tips from the Trenches&#8221; in MarketingSherpa&#8217;s 2006 blog awards.
It was an honor to be nominated, but alas, our blog didn&#8217;t qualify to win – it turns out that winners had to have started publishing before 2006.  Yet it was great to be recognized when we&#8217;ve only been at this [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-blog-awards-thanks-for-your-votes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>And the nominees are</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/and-the-nominees-are/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/and-the-nominees-are/#comments</comments>
		<pubDate>Tue, 20 Jun 2006 19:15:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[General marketing]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=63</guid>
		<description><![CDATA[We&#8217;ve been in the trenches all day and almost missed the news flash – we&#8217;ve been nominated for MarketingSherpa&#8217;s coveted &#8220;best blog&#8221; award, B to B category.
We&#8217;re honored to be nominated – we&#8217;re in terrific company.  But let&#8217;s be honest – we&#8217;d really like to win.  Who wouldn&#8217;t?
If you enjoy and find value in the [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/and-the-nominees-are/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
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