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Marketo as a marketing automation case study

What’s a good way to understand how marketing automation works? Have a company explain how it successfully uses marketing automation software in its revenue generation process.

Better yet, how about hearing it directly from a leading marketing automation vendor? Marketo does exactly that – explaining in the embedded video below how they use their own SaaS to help drive their impressive growth.

Marketo’s Secret Sauce, Revealed is part 2 of Software Advice’s 3-part educational whiteboard session with Jon Miller, VP of Marketing at Marketo.

Enjoy.

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Generating B2B sales leads

If you’re a B2B marketer, the main focus of your job is probably generating leads for your sales team. Often B2B marketers of small to mid-size companies struggle to produce qualified sales leads because they don’t have a strong understanding of the nuances of selling B2B products and services. The more complex the sale, the [...]

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How to help your prospects buy

In my previous article, How to get the most from a print ad, I pointed out the importance of not inundating your sales force with unqualified leads.  When you run a campaign, focus on driving profitable revenue, not just a long list of names for your database.  It’s ROI, not just the response rate that [...]

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Marketing is strategy, not an afterthought

The marketing function gets no respect. In B2B companies with less than $100 million in revenue, it’s the lowest rung of all the business functions on the ladder. Why? Because everyone thinks they understand marketing, yet few do it well. Actually, not quite everyone, but ask 10 non-marketer business people to define marketing and you’ll [...]

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How to design an integrated marketing campaign

The New Year brings a fresh start for many marketing departments. It’s a great time to review which campaigns worked well in 2009 and generate new ideas for 2010. For those small to midsize B2B companies that typically use only a single medium for marketing campaigns (or, worse yet, use only their sales team), here’s [...]

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