Your Behind-the-Scenes Chief Marketing Officer...
The New Year always brings new hope. 2008 was rough for many companies, and the cost-cutting will continue well into 2009. While cost-cutting is necessary for many companies, don’t focus all your efforts on cost-cutting: Renew your efforts to grow (or maintain) the top line. How do you accomplish this in a recession? If you’re [...]
Read the full article →
Jack Welsh, the former CEO of General Electric, recently delivered some good advice about business strategy during this economic tsunami. You can check out the 4 minute video if you wish, but I’ll paraphrase Welch’s 3 points as follows: Over communicate to every employee. In uncertain times, reassure employees of management’s plan to win. Take care [...]
Read the full article →
If you’re looking for new ways to grow your revenue, think about finding good strategic partners. The Wall Street Journal’s Christina Cheddar-Berk wrote a great case study of Greg Butterfield, the CEO of Altiris, a software company in Lindon, Utah. Greg took Altiris from $1 million in revenue in 1999 to $187 million in 2005 (and [...]
Read the full article →
If you’ve read Chris Anderson’s The Long Tail: Why the Future of Business Is Selling Less of More, you’re probably thinking about ways to implement his recommendations in your business. This post by Guy Kawasaki, The Wrong Tail: A Checklist for Long-Tail Implementations, is a great place to start. And if you haven’t read The [...]
Read the full article →
I’m catching up on my reading and came across this great post by Guy Kawasaki. He’s a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. He’s also written eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the [...]
Read the full article →
Your Behind-the-Scenes Chief Marketing Officer...
