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	<title>Marketing M.O. &#187; For CEOs</title>
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	<link>http://www.marketingmo.com</link>
	<description>Intelligent Marketing Managment</description>
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		<title>Win mindshare to influence your market</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/win-mindshare-to-influence-your-market/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/win-mindshare-to-influence-your-market/#comments</comments>
		<pubDate>Sun, 20 Feb 2011 21:58:18 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Competitive positioning]]></category>
		<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[ceos]]></category>
		<category><![CDATA[Peter Drucker]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=2173</guid>
		<description><![CDATA[Years ago Peter Drucker, the father of business consulting, made a very profound observation: &#8220;Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.&#8221; Yet [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/win-mindshare-to-influence-your-market/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Positioning strategy for startups</title>
		<link>http://www.marketingmo.com/how-to-articles/competitive-positioning/positioning-strategy-for-startups/</link>
		<comments>http://www.marketingmo.com/how-to-articles/competitive-positioning/positioning-strategy-for-startups/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 22:44:17 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Competitive positioning]]></category>
		<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[Strategic planning]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=2135</guid>
		<description><![CDATA[Over the weekend I read Steven Gary Blank’s The Four Steps to the Epiphany: Successful Strategies for Products that Win. It’s a fabulous business book packed with a ton of valuable insights from the author’s 30 plus years of experience as an entrepreneur and a venture capitalist. I highly recommend that every entrepreneur running a [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/competitive-positioning/positioning-strategy-for-startups/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The problem with marketing departments</title>
		<link>http://www.marketingmo.com/how-to-articles/for-ceos/the-problem-with-marketing-departments/</link>
		<comments>http://www.marketingmo.com/how-to-articles/for-ceos/the-problem-with-marketing-departments/#comments</comments>
		<pubDate>Wed, 19 May 2010 11:00:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Peter Drucker]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=103</guid>
		<description><![CDATA[Fifty years ago, Peter Drucker said that “any business enterprise has two – and only these two – basic functions: innovation and marketing.” Yet even today, industry leaders are still lamenting that the marketing function is broken. Issue #1:  Companies have vastly different definitions of “marketing.”  To some it’s a creative function that develops slick [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/for-ceos/the-problem-with-marketing-departments/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Marketing is strategy, not an afterthought</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-is-strategy-not-an-afterthought/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-is-strategy-not-an-afterthought/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 16:12:52 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[General marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Chief executive officer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1955</guid>
		<description><![CDATA[The marketing function gets no respect. In B2B companies with less than $100 million in revenue, it’s the lowest rung of all the business functions on the ladder. Why? Because everyone thinks they understand marketing, yet few do it well. Actually, not quite everyone, but ask 10 non-marketer business people to define marketing and you’ll [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>In a price war? Raise your prices to increase revenue.</title>
		<link>http://www.marketingmo.com/how-to-articles/pricing/in-a-price-war-raise-your-prices-to-increase-revenue/</link>
		<comments>http://www.marketingmo.com/how-to-articles/pricing/in-a-price-war-raise-your-prices-to-increase-revenue/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 18:25:38 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[pricing strategy]]></category>
		<category><![CDATA[TCii Strategy and Management Consultants]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1395</guid>
		<description><![CDATA[Few companies emerge from a price war better off. What should you do if your competitors start undercutting your prices? A knee-jerk reaction is to lower your prices as well. But for some companies, that&#8217;s the exact opposite of the correct move&#8211;which is to raise prices.  Terry Irwin of TCii Strategic and Management Consultants understands [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To boost revenue, change your sales compensation plan</title>
		<link>http://www.marketingmo.com/how-to-articles/to-boost-revenue-change-your-sales-compensation-plan/</link>
		<comments>http://www.marketingmo.com/how-to-articles/to-boost-revenue-change-your-sales-compensation-plan/#comments</comments>
		<pubDate>Sat, 17 Jan 2009 00:11:39 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[How-To Articles]]></category>
		<category><![CDATA[Sales & sales process]]></category>
		<category><![CDATA[sales compesation plans]]></category>
		<category><![CDATA[sales management]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1301</guid>
		<description><![CDATA[The New Year always brings new hope. 2008 was rough for many companies, and the cost-cutting will continue well into 2009. While cost-cutting is necessary for many companies, don&#8217;t focus all your efforts on cost-cutting: Renew your efforts to grow (or maintain) the top line. How do you accomplish this in a recession? If you&#8217;re [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>During tough economic times, over communicate with your customers</title>
		<link>http://www.marketingmo.com/how-to-articles/customer-service/during-tough-economic-times-over-communicate-with-your-customers/</link>
		<comments>http://www.marketingmo.com/how-to-articles/customer-service/during-tough-economic-times-over-communicate-with-your-customers/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 16:22:56 +0000</pubDate>
		<dc:creator>GrowthANSWERS</dc:creator>
				<category><![CDATA[Customer service]]></category>
		<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1267</guid>
		<description><![CDATA[Jack Welsh, the former CEO of General Electric, recently delivered some good advice about business strategy during this economic tsunami.  You can check out the 4 minute video if you wish, but I&#8217;ll paraphrase Welch&#8217;s 3 points as follows: Over communicate to every employee.  In uncertain times, reassure employees of management&#8217;s plan to win. Take care [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/customer-service/during-tough-economic-times-over-communicate-with-your-customers/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to identify potential strategic partners</title>
		<link>http://www.marketingmo.com/how-to-articles/for-ceos/how-to-identify-potential-strategic-partners/</link>
		<comments>http://www.marketingmo.com/how-to-articles/for-ceos/how-to-identify-potential-strategic-partners/#comments</comments>
		<pubDate>Wed, 23 Aug 2006 14:34:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[Altiris]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[partners]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=80</guid>
		<description><![CDATA[If you’re looking for new ways to grow your revenue, think about finding good strategic partners.   The Wall Street Journal’s Christina Cheddar-Berk wrote a great case study of Greg Butterfield, the CEO of Altiris, a software company in Lindon, Utah. Greg took Altiris from $1 million in revenue in 1999 to $187 million in 2005 (and [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/for-ceos/how-to-identify-potential-strategic-partners/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to implement &quot;The Long Tail&quot;</title>
		<link>http://www.marketingmo.com/how-to-articles/for-ceos/how-to-implement-the-long-tail/</link>
		<comments>http://www.marketingmo.com/how-to-articles/for-ceos/how-to-implement-the-long-tail/#comments</comments>
		<pubDate>Mon, 24 Jul 2006 12:02:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[The Long Tail]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=73</guid>
		<description><![CDATA[If you&#8217;ve read Chris Anderson&#8217;s The Long Tail: Why the Future of Business Is Selling Less of More, you&#8217;re probably thinking about ways to implement his recommendations in your business.  This post by Guy Kawasaki, The Wrong Tail:  A Checklist for Long-Tail Implementations, is a great place to start. And if you haven&#8217;t read The [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/for-ceos/how-to-implement-the-long-tail/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to write an executive summary</title>
		<link>http://www.marketingmo.com/how-to-articles/for-ceos/how-to-write-an-executive-summary/</link>
		<comments>http://www.marketingmo.com/how-to-articles/for-ceos/how-to-write-an-executive-summary/#comments</comments>
		<pubDate>Fri, 21 Apr 2006 14:36:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[capital]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=35</guid>
		<description><![CDATA[I&#8217;m catching up on my reading and came across this great post by Guy Kawasaki.  He&#8217;s a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com.  He&#8217;s also written eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/for-ceos/how-to-write-an-executive-summary/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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