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	<title>Marketing M.O. &#187; How-To Articles</title>
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	<link>http://www.marketingmo.com</link>
	<description>Marketing process, tips and marketing strategy</description>
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			<item>
		<title>How to help your prospects buy</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/how-to-help-your-prospects-buy/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/how-to-help-your-prospects-buy/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 14:00:00 +0000</pubDate>
		<dc:creator>Jennifer Lueck</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Sales & sales process]]></category>
		<category><![CDATA[call center]]></category>
		<category><![CDATA[Emergence Marketing]]></category>
		<category><![CDATA[fulfillment]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=62</guid>
		<description><![CDATA[In my previous article, How to get the most from a print ad, I pointed out the importance of not inundating your sales force with unqualified leads.  When you run a campaign, focus on driving profitable revenue, not just a long list of names for your database.  It&#8217;s ROI, not just the response rate that [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/how-to-help-your-prospects-buy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to develop content for your website</title>
		<link>http://www.marketingmo.com/how-to-articles/websites/how-to-develop-content-for-your-website/</link>
		<comments>http://www.marketingmo.com/how-to-articles/websites/how-to-develop-content-for-your-website/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 21:56:00 +0000</pubDate>
		<dc:creator>Jennifer Lueck</dc:creator>
				<category><![CDATA[Websites]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=37</guid>
		<description><![CDATA[Revamping your company’s website can be challenging, especially if you’ve never tackled this type of project before.
OK, honestly, if you&#8217;ve never done it before it can be a nightmare.  But I&#8217;m trying to be helpful here &#8230;.
These days, most business buyers and potential partners will review your site before they do business with you.  It’s [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/websites/how-to-develop-content-for-your-website/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The lost art of telemarketing</title>
		<link>http://www.marketingmo.com/how-to-articles/telemarketing/the-lost-art-of-telemarketing/</link>
		<comments>http://www.marketingmo.com/how-to-articles/telemarketing/the-lost-art-of-telemarketing/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 20:14:28 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Telemarketing]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1978</guid>
		<description><![CDATA[The Internet has made B2B telemarketing nearly obsolete. Most marketers in this digital age don’t even consider using it in a campaign. Often that’s a mistake; phone calls can still be a very useful component in most B2B marketing campaigns.
In the telemarketing hey days of the eighties and nineties (i.e., before email), many companies used [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/telemarketing/the-lost-art-of-telemarketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing is strategy, not an afterthought</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-is-strategy-not-an-afterthought/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-is-strategy-not-an-afterthought/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 16:12:52 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[General marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Chief executive officer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1955</guid>
		<description><![CDATA[The marketing function gets no respect. In B2B companies with less than $100 million in revenue, it’s the lowest rung of all the business functions on the ladder.
Why? Because everyone thinks they understand marketing, yet few do it well. Actually, not quite everyone, but ask 10 non-marketer business people to define marketing and you’ll hear [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-is-strategy-not-an-afterthought/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to design an integrated marketing campaign</title>
		<link>http://www.marketingmo.com/how-to-articles/how-to-design-an-integrated-marketing-campaign/</link>
		<comments>http://www.marketingmo.com/how-to-articles/how-to-design-an-integrated-marketing-campaign/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 20:24:44 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[How-To Articles]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[integrated marketing campaigns]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing media]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1911</guid>
		<description><![CDATA[ The New Year brings a fresh start for many marketing departments. It’s a great time to review which campaigns worked well in 2009 and generate new ideas for 2010.
For those small to midsize B2B companies that typically use only a single medium for marketing campaigns (or, worse yet, use only their sales team), here’s [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/how-to-design-an-integrated-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Create HD screencasts for sales tools</title>
		<link>http://www.marketingmo.com/how-to-articles/sales-literature-and-tools/create-hd-screencasts-for-sales-tools/</link>
		<comments>http://www.marketingmo.com/how-to-articles/sales-literature-and-tools/create-hd-screencasts-for-sales-tools/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 19:33:10 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Sales literature & tools]]></category>
		<category><![CDATA[sales tools]]></category>
		<category><![CDATA[screencasts]]></category>
		<category><![CDATA[youtube hd]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1618</guid>
		<description><![CDATA[Technology moves quickly. It&#8217;s time-consuming to stay on the front edge of the wave, and tricky to figure out creative ways to use it to improve corporate marketing results. I Tweet, but do I generate leads? How come the fans on my Facebook page never buy? 
It can be frustrating, and it can feel like a [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/sales-literature-and-tools/create-hd-screencasts-for-sales-tools/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Will lowering your prices increase profits?</title>
		<link>http://www.marketingmo.com/how-to-articles/pricing/will-lowering-your-prices-increase-profits/</link>
		<comments>http://www.marketingmo.com/how-to-articles/pricing/will-lowering-your-prices-increase-profits/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 18:03:30 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Strategic planning]]></category>
		<category><![CDATA[pricing strategy]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1614</guid>
		<description><![CDATA[Revenue is down and you need to take action. In a slow economy, it&#8217;s reasonable to assume that if you were to lower your prices, you&#8217;d sell more and increase revenue and profits. But is this always true?
Maybe, or maybe not.
The untrained business person might feel that this was the best pricing strategy, but Economics [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/pricing/will-lowering-your-prices-increase-profits/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to measure customer loyalty</title>
		<link>http://www.marketingmo.com/how-to-articles/customer-service/how-to-measure-customer-loyalty/</link>
		<comments>http://www.marketingmo.com/how-to-articles/customer-service/how-to-measure-customer-loyalty/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 00:39:38 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Customer service]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer retention]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1611</guid>
		<description><![CDATA[&#8220;A 5% improvement in customer retention rates will yield between a 20 to 100% increase in profits across a wide range of industries.&#8221;  (Reichheld, Fred. The Loyalty Effect.) 
Loyal customers are an indicator of great businesses, but many good businesses could become great by focusing more effort on serving and retaining their existing customer base. 
Do you [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/customer-service/how-to-measure-customer-loyalty/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Generate social media buzz with PitchEngine</title>
		<link>http://www.marketingmo.com/how-to-articles/publicity/generate-social-media-buzz-with-pitchengine/</link>
		<comments>http://www.marketingmo.com/how-to-articles/publicity/generate-social-media-buzz-with-pitchengine/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 23:55:49 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[News release]]></category>
		<category><![CDATA[PitchEngine]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Release]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1606</guid>
		<description><![CDATA[Are you looking to generate some publicity from social media? Forget sending out an old school press release on the wire. While the traditional press release template is still useful for connecting with journalists and media outlets, it&#8217;s simply not an effective way for most companies to generate leads and customers and connect with their [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/publicity/generate-social-media-buzz-with-pitchengine/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Improve your SEO and SEM with a quality keyword list</title>
		<link>http://www.marketingmo.com/how-to-articles/search-engine-marketing/improve-your-seo-and-sem-with-a-quality-keyword-list/</link>
		<comments>http://www.marketingmo.com/how-to-articles/search-engine-marketing/improve-your-seo-and-sem-with-a-quality-keyword-list/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 03:14:01 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1595</guid>
		<description><![CDATA[If you&#8217;re revamping your website or launching a SEM campaign, the quality of your keyword list will play a significant role in your overall success. 
It&#8217;s only logical, right? When you optimize and advertise using popular keywords and phrases that are a good fit for your site, you increase your chances of obtaining traffic and converting [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/search-engine-marketing/improve-your-seo-and-sem-with-a-quality-keyword-list/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Share content with Issuu</title>
		<link>http://www.marketingmo.com/how-to-articles/websites/share-content-with-issuu/</link>
		<comments>http://www.marketingmo.com/how-to-articles/websites/share-content-with-issuu/#comments</comments>
		<pubDate>Thu, 21 May 2009 22:00:31 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Websites]]></category>
		<category><![CDATA[Document Management]]></category>
		<category><![CDATA[document sharing]]></category>
		<category><![CDATA[issuu]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1577</guid>
		<description><![CDATA[I finally had a chance to test Issuu, another document sharing website similar to Scribd, Docstoc and Slideshare.
Each of them have different strengths, but their main focus is on allowing users to upload documents to share with others, download and embed in other websites. 
The embedding function is pretty handy, and I especially like the way Issuu took our eBook [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/websites/share-content-with-issuu/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Growth Panel &#8211; The intelligent marketing platform</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/growth-panel-the-intelligent-marketing-platform/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/growth-panel-the-intelligent-marketing-platform/#comments</comments>
		<pubDate>Tue, 19 May 2009 19:26:51 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[growth panel]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1565</guid>
		<description><![CDATA[Last week we went live with our new application. Our new brand &#8211; Growth Panel &#8211; was born!
Since many of our customers have asked for case studies of companies at specific stages of our marketing process, I thought I&#8217;d share our thinking and the initial results of the rebrand.
The decision to rebrand came after reviewing [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/growth-panel-the-intelligent-marketing-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who&#039;s doing a great job with direct mail? Google.</title>
		<link>http://www.marketingmo.com/how-to-articles/direct-mail/whos-doing-a-great-job-with-direct-mail-google/</link>
		<comments>http://www.marketingmo.com/how-to-articles/direct-mail/whos-doing-a-great-job-with-direct-mail-google/#comments</comments>
		<pubDate>Thu, 07 May 2009 17:28:05 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1552</guid>
		<description><![CDATA[Last week I received a piece of unsolicited direct mail from an unlikely source. 
Are you ready for this? It came from Google!
The familiar saying Google has never advertised is no longer true. I guess that even some of the world&#8217;s best brands resort to marketing in a down economy. 
But the good news is that they sent something really valuable. [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/direct-mail/whos-doing-a-great-job-with-direct-mail-google/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing for small business:  The basics can yield big results!</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 21:33:34 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1549</guid>
		<description><![CDATA[Marketing pros at big companies know how to design and deliver integrated campaigns that produce revenue. But for most small businesses, this is a struggle &#8211; many focus on one marketing tactic at a time, trying different approaches and hoping something works. 
Small businesses usually don&#8217;t have the budget or the sophistication to design and manage [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#039;s time to add online advertising to your mix</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 01:09:51 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1536</guid>
		<description><![CDATA[Recently the IAB reported that internet advertising grew 10% in 2008. While search advertising dominated (with 45% of the total internet advertising market), rich media and video advertising also grew at the same rate (roughly 20% courtesy of TechCrunch.)
Internet marketing growth continues to outpace traditional media, and many SMEs (small to midsize entities) are finally [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>When to change your brand name</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/when-to-change-your-brand-name/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/when-to-change-your-brand-name/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 02:27:22 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[brand strategy]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1531</guid>
		<description><![CDATA[&#8220;The sweetest word in the brand universe is your brand&#8217;s name.&#8221; This obvious quote is from Bill Schley &#38; Carl Nichols, Jr. in their unheralded book &#8220;Why Johnny Can&#8217;t Brand.&#8221;
Your name is the first and most powerful part of your brand. A great name can help you stand out in a crowded market.  It can [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/when-to-change-your-brand-name/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>When to fire your customer</title>
		<link>http://www.marketingmo.com/how-to-articles/customer-service/when-to-fire-your-customer/</link>
		<comments>http://www.marketingmo.com/how-to-articles/customer-service/when-to-fire-your-customer/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 02:22:16 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Customer lifetime value]]></category>
		<category><![CDATA[customer retention]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1528</guid>
		<description><![CDATA[Everyone knows it’s important to retain customers.  Good customers are hard to find and worth keeping. It’s almost always more profitable to keep existing customers than to replace them with new ones.
 
But what about that problem customer? You know, the one that everyone wishes secretly (or not so secretly) would just disappear?
 
Sometimes it’s best to [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/customer-service/when-to-fire-your-customer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Report: Social media now more popular than email</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/report-social-media-now-more-popular-than-email/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/report-social-media-now-more-popular-than-email/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 05:24:30 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1520</guid>
		<description><![CDATA[The buzz around social media keeps getting louder. Nielsen News recently reported that in 2008, blogs and social networking sites captured more user time than personal email. 
Those of us with kids have already figured this out. The teens of 2009 (and 2008, 2007, 2006&#8230;) use text (lol, bff) instead of phone calls, and Facebook and [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/report-social-media-now-more-popular-than-email/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>For a successful event, get the word out!</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/for-a-successful-event-get-the-word-out/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/for-a-successful-event-get-the-word-out/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 03:15:10 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Trade shows]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[trades shows & events]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1513</guid>
		<description><![CDATA[Event marketing can be a great way to generate publicity, nurture existing customers, raise brand awareness and generate new leads.  Getting to know people in a social (and fun) setting adds the human elements to business relationships, which is good because, well, people prefer to buy from people instead of faceless corporations.
But if you don&#8217;t [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/for-a-successful-event-get-the-word-out/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Combine common marketing tactics for uncommon results</title>
		<link>http://www.marketingmo.com/how-to-articles/direct-mail/combine-common-marketing-tactics-for-uncommon-results/</link>
		<comments>http://www.marketingmo.com/how-to-articles/direct-mail/combine-common-marketing-tactics-for-uncommon-results/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 20:52:05 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[General marketing]]></category>
		<category><![CDATA[PitchRocket]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1490</guid>
		<description><![CDATA[Sometimes, a new combination of common things creates something new and exciting. Everyone understands direct mail, email marketing and websites. Many are familiar with variable printing and personalized URLs (pURLs). But how many have seen a system that combines all of these into a single messaging engine? 
PitchRocket is a new web-application which combines these common [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/direct-mail/combine-common-marketing-tactics-for-uncommon-results/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to create a great company newsletter</title>
		<link>http://www.marketingmo.com/how-to-articles/email-marketing/how-to-create-a-great-company-newsletter/</link>
		<comments>http://www.marketingmo.com/how-to-articles/email-marketing/how-to-create-a-great-company-newsletter/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 00:41:47 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[General marketing]]></category>
		<category><![CDATA[email newsletter]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1475</guid>
		<description><![CDATA[So you&#8217;ve read our recent article &#8220;Should You Create a Company Newsletter?&#8221; and have decided to publish one yourself. Newsletters can be a great way to nurture existing leads, strengthen relationships with current customers, increase your online presence or just keep your company at the top of your prospects&#8217; minds. 
How do you get started? 
You know [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/email-marketing/how-to-create-a-great-company-newsletter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free marketing ebook makes the Scribd hot list</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/free-marketing-ebook-makes-the-scribd-hot-list/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/free-marketing-ebook-makes-the-scribd-hot-list/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 20:55:51 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[document sharing]]></category>
		<category><![CDATA[identity studios]]></category>
		<category><![CDATA[marketing ebook]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1469</guid>
		<description><![CDATA[Can social media document sharing sites help you expand your audience and find new customers?
Absolutely.
I posted our Strategic Marketing Process ebook on Scribd 4 weeks ago. I spent 10 minutes uploading the PDF and setting the search parameters, then joined a couple of marketing groups and posted it there.
Our results so far? Scribd and their viewers like it!
From Scribd:
Your [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/free-marketing-ebook-makes-the-scribd-hot-list/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should you create a company newsletter?</title>
		<link>http://www.marketingmo.com/how-to-articles/email-marketing/should-you-create-a-company-newsletter/</link>
		<comments>http://www.marketingmo.com/how-to-articles/email-marketing/should-you-create-a-company-newsletter/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 02:29:51 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Sales literature & tools]]></category>
		<category><![CDATA[email newletter]]></category>
		<category><![CDATA[newsletters]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1399</guid>
		<description><![CDATA[Are you looking to nurture existing leads, strengthen relationships with current customers, increase your online presence and keep your company at the top of your prospects&#8217; minds?
A company newsletter can help you tackle all of these challenges.
The key to running a successful newsletter is to deliver a quality message to the people that want to [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/email-marketing/should-you-create-a-company-newsletter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>In a price war? Raise your prices to increase revenue.</title>
		<link>http://www.marketingmo.com/how-to-articles/pricing/in-a-price-war-raise-your-prices-to-increase-revenue/</link>
		<comments>http://www.marketingmo.com/how-to-articles/pricing/in-a-price-war-raise-your-prices-to-increase-revenue/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 18:25:38 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[pricing strategy]]></category>
		<category><![CDATA[TCii Strategy and Management Consultants]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1395</guid>
		<description><![CDATA[Few companies emerge from a price war better off. What should you do if your competitors start undercutting your prices? A knee-jerk reaction is to lower your prices as well. But for some companies, that&#8217;s the exact opposite of the correct move&#8211;which is to raise prices. 
Terry Irwin of TCii Strategic and Management Consultants understands this [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/pricing/in-a-price-war-raise-your-prices-to-increase-revenue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What will your marketing consultant deliver?</title>
		<link>http://www.marketingmo.com/how-to-articles/vendor-selection/will-your-marketing-consultant-deliver/</link>
		<comments>http://www.marketingmo.com/how-to-articles/vendor-selection/will-your-marketing-consultant-deliver/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 20:30:12 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Vendor selection]]></category>
		<category><![CDATA[hire a marketing consultant]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1366</guid>
		<description><![CDATA[I&#8217;ve heard many stories about executives that hire a marketing consultant to execute projects, yet only receive a simple report or partial deliverables for their five-figure engagement. That might not be a big issue for the Fortune 1000, but it can sour an SMB business leader&#8217;s view of the entire marketing consulting field. 
&#8220;Consultants&#8221; is already an amorphous [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/vendor-selection/will-your-marketing-consultant-deliver/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
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