Focus on the details of marketing execution to get great results.

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Improve your email campaigns

Forrester Research recently released their “Best And Worst Of Email Marketing In 2006” report and the results were surprising. “Marketers trip over the basics,” they proclaimed after looking at 63 email marketing programs for companies in a variety of industries, both B2B and B2C. Of those 63 programs, they gave only one a “passing grade,” explaining [...]

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How to increase your email response rates

Shorten your subject line! There’s been a lot of buzz about Return Path’s recent analysis on email click-through rates.  Using data from two years’ worth of client campaigns, here’s their discovery: Subject lines with fewer than 50 characters generated a 75% higher click-through rate than subject lines with 50 characters or more. (In case you’re [...]

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Focus on the details of marketing execution to get great results.

Download a plan for it ... in our marketing management app.