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	<title>Marketing M.O. &#187; Distribution strategy</title>
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		<title>Distribution channels for services:  Big ideas, big payoffs</title>
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		<pubDate>Wed, 29 Jun 2011 17:28:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Distribution strategy]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[distribution channels]]></category>
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		<description><![CDATA[Last week James talked about the unglamorous but important topic of distribution channels. It’s one of the “4 Ps” (“placement”), but many marketers and smaller companies don’t think about it as often as they should. And it’s potentially the most important strategy in your arsenal. When you sell a physical product, it’s easy to keep [...]]]></description>
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		<title>Distribution channels &#8211; not sexy, but smart</title>
		<link>http://www.marketingmo.com/how-to-articles/distribution-strategy/distribution-channels-not-sexy-but-smart/</link>
		<comments>http://www.marketingmo.com/how-to-articles/distribution-strategy/distribution-channels-not-sexy-but-smart/#comments</comments>
		<pubDate>Fri, 22 Jun 2007 12:48:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Distribution strategy]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[business]]></category>
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		<description><![CDATA[Distribution channels have become the least glamorous strategy in the B2B marketing portfolio. Who writes about building channels, nurturing partners and channel performance? I feel grizzled just tackling this subject. Social media, search marketing and new media are the topics with heat even in the B2B crowd (a small group compared to consumer marketers, I [...]]]></description>
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