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	<title>Marketing M.O. &#187; Direct mail</title>
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		<title>Who&#8217;s doing a great job with direct mail? Google.</title>
		<link>http://www.marketingmo.com/how-to-articles/direct-mail/whos-doing-a-great-job-with-direct-mail-google/</link>
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		<pubDate>Thu, 07 May 2009 17:28:05 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1552</guid>
		<description><![CDATA[Last week I received a piece of unsolicited direct mail from an unlikely source. Are you ready for this? It came from Google! The familiar saying Google has never advertised is no longer true. I guess that even some of the world&#8217;s best brands resort to marketing in a down economy. But the good news is that they sent [...]]]></description>
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		<title>Combine common marketing tactics for uncommon results</title>
		<link>http://www.marketingmo.com/how-to-articles/direct-mail/combine-common-marketing-tactics-for-uncommon-results/</link>
		<comments>http://www.marketingmo.com/how-to-articles/direct-mail/combine-common-marketing-tactics-for-uncommon-results/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 20:52:05 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[General marketing]]></category>
		<category><![CDATA[PitchRocket]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1490</guid>
		<description><![CDATA[Sometimes, a new combination of common things creates something new and exciting. Everyone understands direct mail, email marketing and websites. Many are familiar with variable printing and personalized URLs (pURLs). But how many have seen a system that combines all of these into a single messaging engine?  PitchRocket is a new web-application which combines these [...]]]></description>
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		<title>Direct mail isn’t dead: Creative guidelines for success</title>
		<link>http://www.marketingmo.com/how-to-articles/direct-mail/direct-mail-isn%e2%80%99t-dead-creative-guidelines-for-success/</link>
		<comments>http://www.marketingmo.com/how-to-articles/direct-mail/direct-mail-isn%e2%80%99t-dead-creative-guidelines-for-success/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 04:19:40 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Sales & sales process]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1328</guid>
		<description><![CDATA[Are you using direct mail in your marketing mix this year? Believe it or not, direct mail isn&#8217;t dead&#8211;it can still be extremely effective as more companies shift their marketing dollars online. Don&#8217;t believe me? When was the last time you received a mail piece with your name on it speaking directly to your businesses [...]]]></description>
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		<title>How to maximize your direct mail budget</title>
		<link>http://www.marketingmo.com/how-to-articles/direct-mail/how-to-maximize-your-direct-mail-budget/</link>
		<comments>http://www.marketingmo.com/how-to-articles/direct-mail/how-to-maximize-your-direct-mail-budget/#comments</comments>
		<pubDate>Tue, 30 May 2006 15:08:00 +0000</pubDate>
		<dc:creator>Jennifer Lueck</dc:creator>
				<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=53</guid>
		<description><![CDATA[While many B to B marketers have moved their budgets from direct mail to email campaigns, I&#8217;m a huge fan of direct mail.  I use it for lead generation, lead nurturing, and customer promotions, and my campaigns run from simple sales letters to creative pieces with sizzle. A key challenge in making direct mail work [...]]]></description>
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		<title>How to find great paper and envelopes</title>
		<link>http://www.marketingmo.com/how-to-articles/direct-mail/how-to-find-great-paper-and-envelopes/</link>
		<comments>http://www.marketingmo.com/how-to-articles/direct-mail/how-to-find-great-paper-and-envelopes/#comments</comments>
		<pubDate>Thu, 20 Apr 2006 18:42:00 +0000</pubDate>
		<dc:creator>Jennifer Lueck</dc:creator>
				<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=34</guid>
		<description><![CDATA[It’s amazing what unique paper and envelopes can do for a direct mail campaign.  They aren’t necessarily cheap, but they can lift your response rates and give you more creative firepower. If you’re purchasing large quantities, the internet may not be the most cost-effective place to buy paper.  But if you’re doing a small mailing [...]]]></description>
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