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	<title>Marketing M.O. &#187; Competitive positioning</title>
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		<title>Win mindshare to influence your market</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/win-mindshare-to-influence-your-market/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/win-mindshare-to-influence-your-market/#comments</comments>
		<pubDate>Sun, 20 Feb 2011 21:58:18 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Competitive positioning]]></category>
		<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[ceos]]></category>
		<category><![CDATA[Peter Drucker]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=2173</guid>
		<description><![CDATA[Years ago Peter Drucker, the father of business consulting, made a very profound observation: &#8220;Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.&#8221; Yet [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Positioning strategy for startups</title>
		<link>http://www.marketingmo.com/how-to-articles/competitive-positioning/positioning-strategy-for-startups/</link>
		<comments>http://www.marketingmo.com/how-to-articles/competitive-positioning/positioning-strategy-for-startups/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 22:44:17 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Competitive positioning]]></category>
		<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[Strategic planning]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=2135</guid>
		<description><![CDATA[Over the weekend I read Steven Gary Blank’s The Four Steps to the Epiphany: Successful Strategies for Products that Win. It’s a fabulous business book packed with a ton of valuable insights from the author’s 30 plus years of experience as an entrepreneur and a venture capitalist. I highly recommend that every entrepreneur running a [...]]]></description>
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		<title>Competitive positioning: Start with a market profile</title>
		<link>http://www.marketingmo.com/how-to-articles/competitive-positioning/competitive-positioning-start-with-a-market-profile/</link>
		<comments>http://www.marketingmo.com/how-to-articles/competitive-positioning/competitive-positioning-start-with-a-market-profile/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 00:10:36 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Competitive positioning]]></category>
		<category><![CDATA[marketing profile]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=984</guid>
		<description><![CDATA[To create a unique brand strategy that will bring your competitive positioning to life, start by profiling your market. A market profile is not unlike your own. Viewing your profile allows you to see all of the unique features of your face, a face that is different from every other. Each distinct facial feature sets [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>CEOs who sell gain clarity on competitive strategy</title>
		<link>http://www.marketingmo.com/how-to-articles/competitive-positioning/ceos-who-sell-gain-clarity-on-competitive-strategy/</link>
		<comments>http://www.marketingmo.com/how-to-articles/competitive-positioning/ceos-who-sell-gain-clarity-on-competitive-strategy/#comments</comments>
		<pubDate>Wed, 23 May 2007 10:01:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Competitive positioning]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=113</guid>
		<description><![CDATA[Carol Hymnowitz’s recent Wall Street Journal article “CEOs Are Spending More Quality Time With Their Customers” highlights a trend that can directly impact your company’s competitive strategy. CEOs of Nike, Intel and Sun are becoming more involved in the selling process, focusing on tailoring products and services to meet the demands of their top customers. And it’s [...]]]></description>
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		<title>How to choose a value proposition</title>
		<link>http://www.marketingmo.com/how-to-articles/competitive-positioning/how-to-choose-a-value-proposition/</link>
		<comments>http://www.marketingmo.com/how-to-articles/competitive-positioning/how-to-choose-a-value-proposition/#comments</comments>
		<pubDate>Thu, 27 Jul 2006 12:27:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Competitive positioning]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product leadership]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=74</guid>
		<description><![CDATA[What sets your product, service and company apart from your competitors?  What value do you provide and how is it different than the alternatives? Your value proposition is the foundation of your entire business and the offers you take to market.  When your market clearly recognizes (and appreciates!) the value you provide, it’s easier to [...]]]></description>
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