<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketing M.O. &#187; Branding</title>
	<atom:link href="http://www.marketingmo.com/category/how-to-articles/branding/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marketingmo.com</link>
	<description>Intelligent Marketing Managment</description>
	<lastBuildDate>Fri, 03 Feb 2012 15:28:24 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Win mindshare to influence your market</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/win-mindshare-to-influence-your-market/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/win-mindshare-to-influence-your-market/#comments</comments>
		<pubDate>Sun, 20 Feb 2011 21:58:18 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Competitive positioning]]></category>
		<category><![CDATA[For CEOs]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[ceos]]></category>
		<category><![CDATA[Peter Drucker]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=2173</guid>
		<description><![CDATA[Years ago Peter Drucker, the father of business consulting, made a very profound observation: &#8220;Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.&#8221; Yet [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/win-mindshare-to-influence-your-market/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to develop your brand architecture</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/how-to-develop-your-brand-architecture/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/how-to-develop-your-brand-architecture/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 15:58:45 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[brand strategy]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=2035</guid>
		<description><![CDATA[Branding is a bit of a mystery for many small to mid-market (SMB) companies. There are many opinions and methods as to how best approach it. Top creative agencies have their own “proprietary” methods for crafting brand strategies. They have to, in order to position themselves against competing agencies. They use cool-looking graphics: circles, triangles, [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/how-to-develop-your-brand-architecture/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Growth Panel &#8211; The intelligent marketing platform</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/growth-panel-the-intelligent-marketing-platform/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/growth-panel-the-intelligent-marketing-platform/#comments</comments>
		<pubDate>Tue, 19 May 2009 19:26:51 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[growth panel]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1565</guid>
		<description><![CDATA[Last week we went live with our new application. Our new brand &#8211; Growth Panel &#8211; was born! Since many of our customers have asked for case studies of companies at specific stages of our marketing process, I thought I&#8217;d share our thinking and the initial results of the rebrand. The decision to rebrand came [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/growth-panel-the-intelligent-marketing-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When to change your brand name</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/when-to-change-your-brand-name/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/when-to-change-your-brand-name/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 02:27:22 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[brand strategy]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1531</guid>
		<description><![CDATA[&#8220;The sweetest word in the brand universe is your brand&#8217;s name.&#8221; This obvious quote is from Bill Schley &#38; Carl Nichols, Jr. in their unheralded book &#8220;Why Johnny Can&#8217;t Brand.&#8221; Your name is the first and most powerful part of your brand. A great name can help you stand out in a crowded market.  It [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/when-to-change-your-brand-name/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Your brand lives in your sales team</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/your-brand-lives-in-your-sales-team/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/your-brand-lives-in-your-sales-team/#comments</comments>
		<pubDate>Wed, 30 May 2007 13:16:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[anthropologie]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mavericks at work]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=114</guid>
		<description><![CDATA[Have you ever considered firing your star salesperson?? I thought not. Yet that’s just what the CEO of Anthropologie did.  It’s one of the great stories in “Mavericks at Work: Why the Most Original Minds in Business Win” by William C. Taylor and Polly LaBarre. We’ve talked about hiring sales reps that live &#38; breathe [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/your-brand-lives-in-your-sales-team/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business brands:  Same impact as consumer brands?</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/business-brands-same-impact-as-consumer-brands/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/business-brands-same-impact-as-consumer-brands/#comments</comments>
		<pubDate>Tue, 23 Jan 2007 11:18:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Interbrand]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=96</guid>
		<description><![CDATA[How important is branding to a B2B company?  A German radiologist, Dr. Christine Born, has presented research that shows that business brands can cause the same type of brain activity as consumer brands. Kevin Helliker’s article about the study, “This is Your Brain on a Strong Brand: MRIs Show Even Insurers Can Excite”  ran in [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/business-brands-same-impact-as-consumer-brands/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Branding and copywriting:  One word can make a difference</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/branding-and-copywriting-one-word-can-make-a-difference/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/branding-and-copywriting-one-word-can-make-a-difference/#comments</comments>
		<pubDate>Tue, 16 Jan 2007 10:08:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Al Ries]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=95</guid>
		<description><![CDATA[In “The 22 Immutable Laws of Branding,” Al and Laura Ries tell us that to differentiate your business, you should create a new category and then own it in the mind of the customer. Don’t allow the market to clump your offering in with everyone else, they say.  Instead, define a category that’s entirely new, [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/branding-and-copywriting-one-word-can-make-a-difference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to build a brand with personality</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/how-to-build-a-brand-with-personality/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/how-to-build-a-brand-with-personality/#comments</comments>
		<pubDate>Thu, 22 Jun 2006 10:06:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=64</guid>
		<description><![CDATA[We often talk about the importance of branding in B to B marketing.  Every time you communicate with prospects and clients – on the phone, the web, in a campaign or a meeting – you have a chance to reinforce your value proposition and differentiate from your competitors. But it&#8217;s difficult to create a brand [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/how-to-build-a-brand-with-personality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to choose your colors</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/how-to-choose-your-colors/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/how-to-choose-your-colors/#comments</comments>
		<pubDate>Fri, 16 Jun 2006 09:21:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=61</guid>
		<description><![CDATA[If your business were a color, what would it be?  Red?  Blue?  Brown?  Green? Many entrepreneurs and established companies have trouble choosing colors.  A designer may present a series of logos in a variety of colors.  And all too often the team will choose the colors that they like best. But choosing a color isn&#8217;t [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/how-to-choose-your-colors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to communicate a brand at every touchpoint</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/how-to-communicate-a-brand-at-every-touchpoint/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/how-to-communicate-a-brand-at-every-touchpoint/#comments</comments>
		<pubDate>Thu, 18 May 2006 21:55:00 +0000</pubDate>
		<dc:creator>jsagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=50</guid>
		<description><![CDATA[Many small to midsize B2B companies don’t consciously think about branding – they think it’s a concept for consumer marketers, not business-to-business marketers. Branding IS important in B2B. A brand is an expectation that you create and fulfill for your market. For your prospects and customers, it’s the entire experience that they have with your [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/how-to-communicate-a-brand-at-every-touchpoint/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to be the brand</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/how-to-be-the-brand/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/how-to-be-the-brand/#comments</comments>
		<pubDate>Thu, 11 May 2006 12:08:00 +0000</pubDate>
		<dc:creator>Nancy Sagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://marketingmo.com/wp/?p=46</guid>
		<description><![CDATA[I&#8217;ve always been an article clipper:  newspapers, magazines, blog posts, websites (favorite online tools:  Netvibes &#38; Del-icio.us) … I even have 20 colored clipboards hanging in my office with hot articles &#38; ideas. Russ Wiles at the Arizona Republic wrote one of those articles on January 22 (but AZCentral has since taken it down).  Here&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/how-to-be-the-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

<!-- Served from: www.marketingmo.com @ 2012-02-04 00:39:04 by W3 Total Cache -->
