Focus on the details of marketing execution to get great results.

Download a plan for it ... in our marketing management app.

 

If you’re just starting out with a Marketing MO preview account, check out this quick 1-minute demo to see how it works.

To view in a lightbox, click here.

Download Marketing Plans

From your homepage, you can access hundreds of step-by-step plans. Choose a category, then choose a plan. You can preview the steps here, and then download it to a PDF.

To work on a plan, open it in the project management grid. Your plan name is at the top. Double click to change the name.

Work on Plan Activities in the Project Management Grid

All of the activities in your plan are listed in the grid. Double click to change the name, assign to a team member, or click Edit to handle all at once. The description for each task is the copy that displays in the plan.

To access deeper guided content for each of the tasks, click the Open button. This content provides more guidance. Any response entered will display in your reports. Output content either by clicking on the PDF icons, or by running a project content report.

Output Reports

The reports cascade, so you can output just your task report, all of tasks in a deliverable report, or everything in your plan by running the project content report.

To access your plan later, click on Project List in the top navigation.

For more guidance, click the Help link to access our Training Center and Knowledgebase.

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A couple of times per day we check our Real-Time visitor report in Google Analytics.

The report itself isn’t very valuable for us, but it’s fun to see new visitors arriving in real-time, along with the traffic source, content they’re viewing and location. Google’s even added a feature displaying desktop versus mobile device visitors.

Anyway, during our morning check of Google Analytics, we noticed something unusual: the Locations tab showed 41 visitors from the International Space Station!

Can you picture a group of astronauts floating around with their mobile device creating strategic marketing plans for brand strategies and inbound campaigns?

Neither could we.

Glad to see Google is still having fun on April Fool’s Day …

Google Analytics Traffic from International Space Station

 

 

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Updates to the Marketing MO App – February 2013

Here’s a list of the updates to the app in February. Autosave Many of you have asked for an autosave feature, so you won’t lose any work if you accidentally close an exercise before saving, or if you lose your internet connection while working in an exercise. Autosave is now live – here’s how it [...]

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How Social Media and Mobile Have Changed B2B Marketing

Consumer marketing historically has been a different beast than B2B marketing. In the 1950s and 60s, the Don Drapers of the Madison Avenue agencies pioneered the catchy slogans and ad campaigns that positioned consumer products in the marketplace and created demand. B2B marketing has typically been driven by sales teams – cold calls, personal relationships, [...]

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How to Generate Content for Inbound Marketing

Yesterday, I attended Neil Patel’s webinar – How to Create a Content Marketing Strategy That Won’t Put You to Sleep. For those of you who don’t know Neil, he’s a co-founder of KISSmetrics and Crazy Egg, and one of the most respected and visible internet marketers out there. KISSmetrics is a powerful analytics tool that we plan [...]

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Focus on the details of marketing execution to get great results.

Download a plan for it ... in our marketing management app.