On the surface, it sounds like these terms refer to the same thing, right?
Not true. While many organizations use these terms interchangeably, they refer to different elements of the revenue generation process.
The Software Advice website recently published a two-part whiteboard session with Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the Marketing Automation Institute, to explain the differences between the two.
Enjoy! Part 2 coming soon.
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